Segmentation is the process of dividing your list into smaller groups based on specific criteria. This allows you to send targeted messages that are more relevant to recipients, increasing the chances that they will open and engage with your email or SMS. With a well-crafted segmentation strategy in place, you can improve the performance of your marketing campaigns and ultimately boost your return on investment (ROI).
What are segments?
Segments are groups of people on your list that share similar characteristics or behaviors. These groups can be created based on a variety of criteria, such as location, purchase history, email engagement, or other information that you have collected about your customers. Once you have created segments, you can send targeted messages to specific groups of people rather than sending the same message to everyone on your list.
For instance, an e-commerce store may segment its list based on purchase history. Customers who have recently made a purchase may be grouped together and sent an email with a discount code for their next purchase. Alternatively, customers who haven't purchased in a while may be grouped together and sent an email with a special offer to get them to make a purchase.
Why should you create segments?
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Personalization
One of the main benefits of segmentation is that it allows you to personalize your messages and make them more relevant to the people receiving them. By tailoring your messages to specific groups of people, you can increase the chances that they will be opened and acted upon.
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Increased engagement
Segmenting your list can help you increase your open and click-through rates as well as improve your deliverability. By sending targeted messages to specific groups of people, you are more likely to reach the right audience and increase engagement with your messages.
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Identifying valuable customers
Segmentation allows you to identify your most valuable customers and target them with specific offers or promotions. This can help you increase sales and improve customer loyalty.
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Re-engaging inactive customers
You can use segmentation to identify and target inactive customers to re-engage them. This can help you increase engagement and improve customer retention.
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A better understanding of your audience
Segmentation helps you understand your audience better and their needs, allowing you to improve the effectiveness of your marketing efforts.
Creating segments can seem overwhelming, but it doesn't have to be. A great way to simplify the process is to start with Amplified's pre-built segments. By utilizing these segments, you can quickly and easily segment your list into smaller groups without having to spend a lot of time and resources creating your own segments from scratch. This way you can focus on more important things like crafting the perfect message for each segment.
