Flow Metrics

A powerful feature of our flow builder is its ability to show the analytics directly within the tool. The flow metrics provide you with real-time data on how your automated emails and SMS messages are performing. It's a great way to see what's working and what isn't, and then make adjustments based on the data.

How to view Metrics

  1. In the top right corner, click on the Show Metrics button.
  2. Select the timeframe for which you would like to view the metrics. After selecting a timeframe, you'll see the key metrics for each channel.
    How to view the flow metrics

Key Metrics Tracked

With each flow, you can track the number of opens, clicks, orders, and revenue generated over the timeframe you selected.


This is the total number of emails sent out by the system.

Open Rate (Email Only)

This metric shows how many people opened the email. Tracking this will tell you how effective your content is at getting your message across.

Click Rate

This metric measures how many recipients clicked on your email or SMS links. You get a sense of how well your links communicate their purpose and value.


The amount of money you've made from the email or SMS.


Orders give insight into how many orders have been placed due to the automated flow.