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Latest Articles

Getting Started with Flows

Learn more about the workflow automation you can create on Amplified, including the different statuses and metrics you can track.

Email Editor

Discover the features of our drag-and-drop email editor, which allows you to quickly create beautiful emails.

Contact List

Your contact list serves as the foundation of your marketing strategy. Discover what information you can view in the Contacts section.

Creating and sending email campaigns

Reach your audience with email campaigns. Learn how to get started in this article.

Amplified Glossary

To help you get started, we've compiled a list of terms and phrases related to Amplified and digital marketing that will provide you with more in-depth knowledge.

Amplified Quick-Start Guide

Learn how to configure your account for seamless marketing campaigns and automation.

Quick-Start Guide to Twilio SMS

This guide will show you how to get started with the powerful Twilio platform and start sending text messages in no time.

Getting started with segments

Learn more about segments and how they can benefit your email marketing efforts.

Add to Cart Popup

Learn how to create an Add to Cart popup and convert your website visitors into email or SMS subscribers.

Amplified Pricing Plans 2022

In this article, we'll explain the features and benefits of each pricing plan, so you can choose the one that best fits your needs.

Legacy Pricing

Learn about legacy pricing and how to upgrade to the latest pricing

Birthday Prompt

Learn how to enable Birthday Prompt after a successful checkout

Email Templates

Email templates are a great way to save time when it comes to sending emails. Learn more about the email templates available on Amplified.

Flow Builder | Drag-and-drop automation editor

Amplified’s flow builder allows you to edit and customize your automated flows and visually map out your customer journey. This article explains its components in greater detail.

Campaigns vs Automated Flows

While there are many similarities between campaigns and automated flows, there are also some key differences. Learn more about them here.

Contact Tags in Amplified

Amplified lets you tag your contacts so that they can be easily segmented. Learn more about customer tags here.

Segment Rules and Filters

In this article, you’ll learn more about the structure of segments and how to use rules, filters, and rule sets to create simple or complex segments.

Creating and sending SMS campaigns

Learn how to create and send SMS campaigns with this step-by-step guide.

Setting up your Twilio account

Amplified has partnered with Twilio to send outbound SMS and MMS messages to your customers. This article will walk you through the process of creating a Twilio account and configuring it in Amplified.

The image in my email/SMS appears to be broken

Troubleshooting: The image in the email/SMS appears to be broken

Refund Policy

Information on our refund policies and how to request a refund

SMS Compliance: Texting laws and rules

This article will walk you through the steps necessary to ensure that your store is fully SMS-compliant.

Delivery Log

Amplified's Delivery Log allows you to diagnose email and SMS delivery issues efficiently. Learn more about it here.

Why we use Postmark as our deliverability partner

Amplified uses Postmark as its preferred email deliverability provider. Learn more about why we decided to use Postmark in this short article

Types of subscribers

This article explores the various subscriber types for a contact: subscribed, non-subscribed, unsubscribed

Creating segments

In this guide, you'll learn step-by-step how to create segments from the ground up, as well as how to utilize the ready-made templates to quickly generate segments.

Campaign Settings

Get familiar with the basics of managing campaigns and statuses to ensure they run smoothly.

Creating and enabling your Cart Recovery Flow

Create a Cart Recovery workflow within minutes using our automation builder. Find out how to get started in this article.

Campaign Metrics

Know the most common campaign metrics and how they can help improve your marketing efforts.

Create a segment based on a tag (full or partial match)

One of the most effective ways to segment your customers is by their tags. Discover more about this powerful segmentation tip here.

FAQs - Billing

Read on to get answers to some common questions about Amplified bills.

How to add Preview Text to an email

A well-written preview text can make all the difference in your clickthrough rate and opens. Learn more about it here.

Disabling Shopify's default abandon cart email

Once you enable the Amplified Abandon Cart Recovery Flow, be sure to disable the Shopify abandon cart recovery email

Guide to Live Activity

The Live Activity tab displays real-time updates on what's happening in your store. In this article, we'll give you an overview of the information available in this page.

How to add tags to multiple contacts

Learn how to bulk tag your customers using contact import and export and Shopify tags.

Flow Metrics

Understand how to identify areas for improvement from your flow's analytics.

Archiving & deleting contacts in Amplified

Find out how to bulk archive contacts in Amplified and what the difference is between archiving and deleting them

How to preview and send test emails

In this article, we'll walk you through how to preview and send test emails so that you can make sure everything is ready before sending out your campaign.

The add-to-cart pop-up doesn't appear to be working

Troubleshooting: The add-to-cart pop-up doesn't appear to be working

Importing Contacts

Learn how to quickly and easily import your contacts into Amplified.

Why do campaigns require an unsubscribe link

It's important to provide your customers with a quick and easy way to opt out of receiving your marketing emails. Learn why in this article.

How to test email deliverability

Analyze your emails and find any technical issues that may affect your email deliverability. Our mail tester feature will help you to improve your emails before hitting the send button.

Quick Guide to getting your own branded email address

The use of a branded email address creates continuity between your website and your email communication. In this guide, we will walk you through how to create one for your business.

How to resend an email campaign to non-openers

Reaching out to those who didn’t open your email campaign is a great way to boost your response rate. Find out how to resend a campaign here.

Testing your Abandoned Cart Flow

Make sure to test your abandoned cart email or SMS template before enabling it to ensure that it's bringing in customers. Learn how to do the test here.

FAQs - Contacts

Get to know the answers to Frequently Asked Questions about contacts

Welcome Flow

Automated welcome messages make a positive first impression for new subscribers. Learn more about it here.

Soft vs. Hard Bounces

Find out what causes an email to bounce and what types of bounces there are.

How to resend a campaign after reaching sending limit

This article will walk you through the steps to quickly and effortlessly resend a campaign once you've reached the sending limit.

Setting up DKIM and Return-Path address for higher deliverability

We recommend that you set up DKIM to help protect your business from email-related threats. Learn how to set up a DKIM record on your domain and verify it on Amplified.

Verifying your branded email address

Verifying your email allows you to send emails from your own domain. This article outlines the simple steps of email verification.

Why does my campaign need to be verified?

Learn more about campaign verification, how it works and why it's important.

How to improve your email bounce rate

Email is an important part of your marketing strategy, but you can't let poor deliverability rates get in the way of your success. Learn how to reduce email bounce rate and improve deliverability.

Placed Order vs Purchased Product events

This article will explain how Placed Order and Purchased Product events differ.

FAQs - Campaigns

Get to know the answers to Frequently Asked Questions about Campaigns.

Using email aliases to test automated workflows

In this article, you will learn how to set up Gmail or Google Workspace email aliases to use when testing automated workflows.

Product Chooser

In this article, we will take a closer look at what a Product Chooser is and how it can be used to streamline your process of adding products to your emails.

FAQs - Flows

Get to know the answers to Frequently Asked Questions about Flows.

Guide to email list cleaning

Maximize the impact of your email campaigns with our comprehensive guide on email list cleaning. Learn how to identify and remove bounced, inactive, and unengaged contacts for a more effective and targeted approach to your campaigns.

Email list cleaning: Spam bots

Keep your email list free from spam bots and improve deliverability with effective email list cleaning techniques.

FAQs - Emails

Get to know the answers to Frequently Asked Questions about emails.